![]() ![]() The cash cows are placed in the bottom-left quadrant, which is have high relative market share in a slow-growing market. The cash cow is one of four categories in the BCG growth-share matrix, developed by the Boston Consulting Group. As products mature within their markets, most are end up in the cash cow category. As products mature within their markets, most are end up as the cash cow.Ĭash cow is represent a product or business unit within a company that has a high relative market share compared to the largest competitor in a slow-growing market.The cash cow is one of four categories in the BCG growth-share matrix, developed by the Boston Consulting Group.Cash cow is represent a product or business unit that has a high relative market share in a low growth market.
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